Case Study

Ad-Mass

Ad-Mass is an AI-powered ad platform that automates multi-channel campaigns, boosts performance, and maximizes ROI.

It features smart audience targeting, automated ad placements, real-time analytics, and intelligent budgeting — making it easy to launch, track, and optimize ads across platforms efficiently.

Project typeWeb application
IndustryCommerce & finance
Key features5 delivered

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Project Overview

About the project

Ad-Mass is an AI-powered ad platform that automates multi-channel campaigns, boosts performance, and maximizes ROI. It features smart audience targeting, automated ad placements, real-time analytics, and intelligent budgeting — making it easy to launch, track, and optimize ads across platforms efficiently.

Ad-Mass was built for a performance marketing team that was running the same campaign by hand on several ad networks and stitching the numbers together in a spreadsheet every Monday. They wanted one place to launch a campaign, let the platform move budget toward whatever was working, and show a client the result without exporting anything.

Key Features

What Ad-Mass does

The features at the heart of the web application, as built and delivered by our team.

Multi-Channel Campaigns
Automates multi-channel campaigns to boost performance.
Smart Audience Targeting
Smart audience targeting that helps maximize ROI.
Automated Ad Placements
Automated ad placements across platforms.
Real-Time Analytics
Real-time analytics to track and optimize ads.
Intelligent Budgeting
Intelligent budgeting that helps maximize ROI.

The Challenges

What we had to solve

One view of several networks Each ad network reports spend and conversions on its own schedule and in its own shape, so the figures are normalised on the way in before a single dashboard adds them up.
Budget that moves on its own Shifting spend toward the better channel without letting one bad hour undo a week of learning meant the rules look back over a window rather than at a single data point.
Reports that stay quick An account with a few years of daily campaign figures behind it made the analytics pages slow, so the heavy totals are rolled up in advance and read from a cache.
One upload, every platform Every network has its own creative sizes, approval rules and rejection reasons, so a single upload fans out and reports back per platform.